Performance Management

Performance Marketing Courses

Introduction to Performance Marketing

Overview of performance marketing

Importance and benefits of performance marketing

Key metrics and KPIs in performance marketing

Search Engine Marketing (SEM)

Introduction to SEM and pay-per-click (PPC) advertising

Keyword research and selection

Ad copywriting and A/B testing

Bid management and optimization

Platforms: Google Ads, Bing Ads

Search Engine Optimization (SEO)

Basics and importance of SEO

On-page and off-page SEO techniques

Keyword optimization

SEO tools and analytics

Local and mobile SEO

Social Media Advertising

Overview of social media advertising

Platforms: Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads

Ad formats and creative best practices

Audience targeting and segmentation

Ad campaign setup, management, and optimization

Affiliate Marketing

Introduction to affiliate marketing

Affiliate networks and platforms

Affiliate recruitment and management

Commission structures and tracking

Performance measurement and optimization

Email Marketing

Basics of email marketing

Email list building and segmentation

Email campaign planning and execution

Email design and copywriting

Email analytics and optimization

Display and Retargeting Advertising

Introduction to display advertising

Display ad formats and creative best practices

Retargeting and remarketing strategies

Display ad networks and platforms

Performance tracking and optimization

Content Marketing and Native Advertising

Introduction to content marketing

Content creation and distribution strategies

Native advertising platforms and strategies

Content promotion and amplification

Performance measurement and optimization 

Mobile Marketing 

Introduction to mobile marketing

Mobile advertising strategies and best practices

Mobile app marketing and promotion

SMS and mobile messaging campaigns

Mobile analytics and optimization

Analytics and Data-driven Marketing

Introduction to marketing analytics

Data collection and analysis tools

Performance measurement and KPI tracking

Conversion tracking and optimization

Reporting and data visualization

Conversion Rate Optimization (CRO)

Basics and importance of CRO

CRO strategies and best practices

A/B testing and multivariate testing

User experience (UX) and design principles

CRO tools and analytics

Budgeting and Campaign Management 

Performance marketing budgeting and forecasting

Campaign planning and execution

Campaign tracking and performance monitoring

ROI analysis and optimization strategies